3/10/2024 0 Comments Old menu baja fresh![]() In 2014, the chain named Roberto “Pepe” Lopez, who spent 31 years at Cypress-based Real Mex Restaurants, as its new director of product development. Over the last few years, Baja Fresh has revamped its menu multiple times and tested a prototype restaurant in Irvine. But, soon after the acquisition, rival chains with similar strategies and faster service began winning the attention of diners, including Chipotle Mexican Grill and Jack in the Box’s Qdoba Mexican Grill. When Wendy’s bought Baja Fresh, then based in Thousand Oaks, the fresh-Mex chain was one of the hottest concepts in the fast-casual segment.īy purchasing Baja Fresh, Wendy’s hoped to put some muscle in its own earnings. In 2006, a consortium led by an Anaheim investor bought the struggling Baja Fresh for $31 million – four years after Wendy’s paid $245 million for the fresh-Mex chain. “The acquisition of Baja Fresh Mexican Grill and La Salsa Fresh Mexican Grill perfectly aligns with our growth strategy and is one more step towards building a bigger and better organization for the future,” the company said in a statement ![]() RELATED: Here’s how El Torito owner Real Mex will remake 3 aging Mexican chainsīuying two big U.S.-based restaurant companies, Kahala and BF Acquisition, is part of MTY’s strategy to accelerate its growth in North America, the company said Friday. As part of the sale, MTY said it is moving the company’s corporate offices to Scottsdale, Arizona, which is the headquarters for Kahala Brands. It recently acquired Kahala Brands, which operates 18 brands in 27 countries, including Pinkberry, Planet Smoothie, tasti D-lite, Maui Wowi, Taco Time, Cold Stone Creamery and Blimpie.īF Acquisition purchased Baja Fresh in late November 2006. MTY Food Group is a franchisor and operator of several quick service restaurants in Canada and the U.S. In the deal, Montreal-based MTY Food Group will assume ownership of BF Acquisition Holdings, which operates 162 Baja Fresh restaurants and 23 La Salsa Fresh Mexican Grill locations. The parent company of Irvine-based Baja Fresh Mexican Grill has been purchased for $27 million by a multi-brand Canadian hospitality giant with ties to Pinkberry and Cold Stone Creamery.
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